Membership

What the Association Sector can learn from Our Events Industry Partners: Part 1

The article discusses the common challenges faced by associations in the meetings and events industry and highlights lessons that can be learned from the […]

Making the Case for a Dues Increase

The Utilities Technology Council (UTC) faced the challenge of implementing a substantial increase in dues for its members in 2017. To minimize member churn […]

Success-Driven Strategies to Expand Association Membership Globally

In today’s globalized economy, associations are increasingly looking to expand their membership base beyond their borders. However, expanding membership internationally can be a complex […]

Seven Mistakes to Avoid When It Comes to Canadian Members and Prospects

Canadian associations can make common mistakes when it comes to recruiting and retaining members. From not providing enough value to ignoring the importance of […]

Report: Revenue Strategy Lacking at Many Associations

The latest Association Revenue Strategies Study report shows that revenue strategy is lacking in many associations. The study, conducted by Community Brands, surveyed 400 […]

How to Strengthen and Diversify Your Organization’s Communities

The Association for Association Executives (ASAE) has published an article titled “How to Strengthen and Diversify Your Organization’s Communities,” addressing the importance of building […]

How to Use Learning Paths in Your Association Content Strategy

The use of learning paths with an association’s content strategy is a great way to increase engagement. Learning paths consist of related, self-paced digital […]

4 Purposeful Provocations for Association Boards

For the remainder of The Turbulent Twenties, association boards must work together to develop a new, common understanding of the purpose, makeup, structure, and […]

large group of people forming an arrow going up

How to Increase Your Association’s Membership Renewal Rate

In her blog, Jane Nassiri discusses strategies to increase an association’s membership renewal rate. According to Nassiri, renewals and payments should be automatic. Still, […]

economic downturn

A Down Economy is the Call-to-Arms the Association Sector Is Built For

In this article, the author discusses the challenges associations face in supporting their members during economic downturns. Using examples from past crises, such as […]

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