Membership

The Power of a Massive Transformative Purpose (MTP) for Associations and Their Members

The Power of a Massive Transformative Purpose (MTP) for Associations and Their Members

In today’s fast-paced and ever-changing world, associations must find ways to connect with their members on a deeper level. Mission statements are important, but […]

Five Tips for Associations Developing DEI Goals

Five Tips for Associations Developing DEI Goals

Organizations embarking on the journey of Diversity, Equity, and Inclusion (DEI) can follow five key tips to effectively advance their DEI goals.    First, […]

How an Engineering Association Reversed 10 Years of Stagnant Growth

The Ontario Society of Professional Engineers (OSPE), an organization with nearly 10,000 engineers, engineering graduates, and engineering students in its membership, experienced stagnant growth […]

The First Question to Ask to Improve Nondues Revenue

In the pursuit of increasing non-dues revenue, association professionals often seek new programs and products. However, it is equally important to address the underlying […]

Design a Member Call Center Focused on Efficiency and Engagement

The American Motorcyclist Association underwent an evaluation of its call center processes and identified several needs and goals. Their call center was primarily focused […]

What the Association Sector can learn from Our Events Industry Partners: Part 1

The article discusses the common challenges faced by associations in the meetings and events industry and highlights lessons that can be learned from the […]

Making the Case for a Dues Increase

The Utilities Technology Council (UTC) faced the challenge of implementing a substantial increase in dues for its members in 2017. To minimize member churn […]

Success-Driven Strategies to Expand Association Membership Globally

In today’s globalized economy, associations are increasingly looking to expand their membership base beyond their borders. However, expanding membership internationally can be a complex […]

Seven Mistakes to Avoid When It Comes to Canadian Members and Prospects

Canadian associations can make common mistakes when it comes to recruiting and retaining members. From not providing enough value to ignoring the importance of […]

Report: Revenue Strategy Lacking at Many Associations

The latest Association Revenue Strategies Study report shows that revenue strategy is lacking in many associations. The study, conducted by Community Brands, surveyed 400 […]

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