Draw In Gen Z Members with Targeted Strategies

It’s time to move past the stereotypes and embrace Gen Z workers as valued members of an association. An article by Lauren Janik for re:Members divides the majority of Gen Zers into three main groups and explains how to cater to each one.

One group of note is the Gen Z professionals already in the industry. These individuals are looking for support and guidance to move up in the industry. Offering mentorship can work to draw in this group.

The second group consists of people looking to break into the industry; those who are not currently involved but are trying to find a way to get into the field. They’re seeking connections and advice, whether these are recent grads or people changing careers.

The third category is Gen Z employees who are not yet aware of professional opportunities in the association space. Spreading awareness, dispelling misconceptions about the industry, and having young members share their experiences can help rectify this.

Associations should use targeted strategies depending on the segment of employees they are trying to engage with. This can be through social media marketing, podcasts, workforce development campaigns, and educational partnerships. Associations can also benefit from content marketing, email campaigns, and peer outreach to engage potential members of the Gen Z community.