How a Proactive Disaster Response Can Help Associations Support Communities in Times of Crisis

How a Proactive Disaster Response Can Help Associations Support Communities in Times of Crisis

According to an article by Associations Now, recent natural disasters like Hurricane Helene and the Los Angeles wildfires underscore associations’ need for proactive disaster response plans. Various organizations ‘ recent efforts demonstrate that associations are crucial in supporting members and communities during crises.

The article highlights steps associations can take, such as granting membership extensions to affected members and leveraging databases to engage with impacted areas. Even associations without local components can target geographic regions for outreach.

Specific examples illustrate diverse responses based on mission. The American Humane Society helped transport pets displaced by the wildfires. Hospitality associations organized fundraisers and assisted evacuees with accommodations. The American Registry of Radiologic Technologists (ARRT) activated its disaster-response plan, extending deadlines for technologists in FEMA-declared disaster zones where in-person testing was disrupted.

The Apartment Association of Greater Los Angeles (AAGLA) quickly launched a website to connect displaced residents with rental housing. By leveraging its member database and streamlining processes, AAGLA developed and refined the site within days, enabling rapid deployment. 

These examples highlight the importance of preparation, clear communication, and adaptable technology. The article noted that associations establishing strong systems and standard operating procedures are better positioned to respond effectively when disasters strike.