Revitalizing Creativity for Association Executives

Revitalizing Creativity for Association Executives

For association executives, consistently generating fresh and relevant ideas poses a significant challenge, particularly for those who often work remotely. Unlike team settings, where spontaneous interactions spark inspiration, an article by Spark Consulting says that remote workers may need regular, casual exchanges to find new ideas.

To address this, associations should schedule at least one event annually dedicated to personal professional development. This event should be purely for personal growth, immersive learning, and unstructured networking, not tied to delivering client work or presentations.

Additionally, the article suggests maintaining a broad range of reading habits. Rather than confining oneself to business literature, engaging with diverse materials such as high-quality magazines, literary fiction, and translated works enriches perspective and stimulates creativity.

Finally, unplugging from technology and incorporating regular physical activity, like daily walks, also play a key role in rejuvenating creativity. Research from Stanford University highlights that walking can significantly boost creative thinking. Integrating these habits into a busy schedule can be difficult, but setting aside time to disconnect and recharge remains essential for sustained innovative thinking.

Balancing professional commitments with intentional personal development, diverse reading, and regular unplugging can jumpstart creativity for association executives, which can benefit the larger organization.