The Art of Post-Program Engagement for Lasting Association Relationships and Future Success

In today’s fast-paced world, it’s easy to forget the importance of follow-up communication, especially after association educational programs, conferences, or courses have ended. However, according to an article by WBT Systems, maintaining engagement with participants post-program is an essential aspect of building and strengthening relationships with them. 

Maintaining regular communication is essential in fostering and reinforcing relationships with learners and attendees. It allows you to facilitate connections between participants and create a community that may extend beyond the program. This helps to build loyalty, ensures that participants have a positive experience, and helps to engender a sense of belonging.

The preparation for post-program campaigns is essential. Goals include helping participants renew acquaintances and retain what they’ve learned. The article suggests gathering contact information at registration, preparing handouts, conducting post-program surveys, and asking for testimonials.

After the program ends, organizers should review data to identify hot topics, recognize contributors, and schedule a series of post-program emails. Creating a resource library with recordings, photos, statistics, and testimonials is also suggested. 

Organizations should then follow up on evaluation remarks, repurpose content into different formats, and facilitate the reconnection of the community. Some examples include repurposing content for podcasts, blog posts, LinkedIn, webinars, and more. 

Follow-up communication after educational programs, conferences, or courses is crucial in building and strengthening relationships with learners and attendees. The preparation for post-program campaigns is equally important. By following up on evaluation remarks and repurposing content, organizations can facilitate the reconnection of the community and provide added value to participants.