Making Your Event a Surprise Hit: The Secrets to Exceeding Expectations

The key to hosting successful events lies in creating surprise hits—experiences that exceed expectations and leave attendees raving about their time, according to an article by Associations Now. Tory Ondrla, conference manager for the Association of College & Research Libraries, states that the most crucial decision is choosing a destination. Affordability and accessibility, rather than a prestigious reputation, often make a location a surprise hit. Ondrla’s positive experience in Cleveland, despite initial reservations, highlights the potential of such destinations.

Building excitement is the next step, urging event planners to showcase their strengths and gradually reveal enticing details about the upcoming event. Leveraging local representatives, especially those passionate about their city, adds authenticity and allure. Line up local speakers and entertainers with ties to the destination to enhance the sleeper-hit ambiance, relying on destination management companies and keynote speaker bureaus for recommendations.

Creating a sense of place is paramount in delivering a surprise hit. Embrace the unique aspects of the destination, incorporating local cuisine and entertainment reflective of the city’s identity. Ondrla’s success in Cleveland, where the programming resonated with the city’s Rock & Roll Hall of Fame, underscores the importance of authenticity. By surprising and delighting attendees with well-executed surprise hits, event planners can ensure a memorable experience, fostering positive reviews and a willingness among attendees to return for future events.