The Power of a Massive Transformative Purpose (MTP) for Associations and Their Members

In today’s fast-paced and ever-changing world, associations must find ways to connect with their members on a deeper level. Mission statements are important, but what if they don’t resonate with people or get forgotten over time? That’s where the concept of a Massive Transformative Purpose (MTP) comes in—a powerful and aspirational purpose statement that can transform the way associations operate and engage with their members.

An MTP is more than just a catchy tagline; it’s a defining purpose that gives meaning to an individual’s life or an organization’s work. Introduced by Salim Ismail in 2014, the concept has gained traction in various sectors, including technology and innovation. Futurist Peter Diamandis has been a strong advocate of MTP, using it to fuel exponential growth in companies.

What does an MTP look like in real life? Well-known companies like Google, SpaceX, and Wikipedia have embraced MTPs that speak to their core missions. Google’s mission to organize the world’s information and make it universally accessible and useful exemplifies the power of a well-crafted MTP.

For associations, embracing an MTP can lead to numerous benefits. It becomes a compass that guides decisions, strategies, and tactics. It keeps the organization focused even in the face of distractions, aligning actions with the greater purpose. An MTP fosters innovation, inspiring new products, services, and activities that drive positive change.

Moreover, an MTP creates an emotional connection with members, staff, and stakeholders, rallying them around a common cause. It becomes the driving force that attracts and retains talent within the association. When people find purpose in community and meaningful work, they are more likely to be engaged and committed.