Gain More NDR the Easy Way

Earning more non-dues revenue for associations is more important than ever, and traditional revenue generators may no longer be as effective. To identify new revenue streams, associations need to consider their current member engagement and non-dues revenue programs, align them with their strategic plan, and identify the skill sets required to grow non-dues revenue. Here are four areas to explore for additional revenue streams: the career center, leveraging technology, print and digital sponsorship, and events.

In the career center, associations can enhance their job postings and advertising inventory and retarget visitors to their website to drive deeper non-dues revenue. Leveraging artificial intelligence in marketing is also becoming more popular as it can help gather data on members and website visitors, thereby tailoring messaging to resonate better with audiences. 

Sponsored content in print and digital publications can also generate non-dues revenue, as can sponsors of email blasts and other online presences. Finally, events offer sponsorships, exhibitors, and registration fees, and associations can also leverage show dailies, social media takeovers, and event app push notifications to boost the presence of sponsors and advertisers.

There is no one-size-fits-all solution when it comes to developing a non-dues revenue strategy. Introspection is key to identifying what the association is good at and who would want to tap into its audience. Associations should continue to think outside the box and explore new revenue opportunities to take their programming to the next level.