Fostering Inclusion: Strategies for Embracing Latino and Hispanic Talent in Associations

Promoting Latino and Hispanic inclusion within organizations is crucial for building a more diverse and successful workforce. With the demographic landscape of the United States changing, embracing this inclusivity is not just a matter of social responsibility but also a strategic advantage.

Research from an article by the Center for Association Leadership indicates a significant rise in the Hispanic and Latino population in the coming decades, making them a growing market, talent pool, and workforce. By 2030, one in four working-age Americans will be Latino, and by 2060, this figure will increase to one in three. Moreover, Latinos are projected to constitute 22.4 percent of the U.S. labor force by 2030.

To effectively recruit, retain, and develop Hispanic and Latino professionals, organizations should adopt intentional strategies:

Recruitment: Instead of waiting for candidates to find their way to associations, organizations should actively seek out potential talent. This can involve reaching out to Latino employees for cultural insights, partnering with organizations like Association Latinos, and engaging with Hispanic-serving institutions and relevant professional societies.

Retention and Training: Attracting talent is only half the battle; retaining it is equally important. Encourage Hispanic and Latino employees to participate in volunteer and training opportunities, purchase memberships to industry associations, and educate them about the association sector if they are new to it.

Professional Development: Creating an environment where employees feel valued and can grow is essential. Offer mentorship, sponsorship, coaching, and networking opportunities. Encourage staff to join leadership committees and apply for speaking engagements. Nominate them for industry recognition programs.

By implementing these strategies, organizations can build a more inclusive and sustainable future. Beyond Hispanic Heritage Month, a year-round commitment to Latino and Hispanic inclusion can help organizations tap into a growing demographic, expand their talent pool, and ultimately achieve greater success in an increasingly diverse world.