Five Tips for Associations Developing DEI Goals

Organizations embarking on the journey of Diversity, Equity, and Inclusion (DEI) can follow five key tips to effectively advance their DEI goals. 

First, it is crucial to understand the purpose behind this work. Merely going through the motions or following trends is insufficient. Reflecting on past experiences and biases can help identify areas that need improvement.

Next, organizations need to assemble the right people. Involving diverse stakeholders in decision-making processes fosters acceptance, motivation, and resilience. Understanding who is present in discussions and whose voices are missing is crucial for comprehensive perspectives.

Once you have the right people in place, embracing discomfort is necessary for progress. Discussions about DEI may evoke strong feelings, but research shows that diverse teams make better decisions. Creating a safe space for open dialogue encourages vulnerability and trust.

Data plays a vital role in understanding an organization’s current state, setting goals, measuring progress, and communicating information. Compliance with data collection and reporting is a minimum requirement, but organizations should go beyond that to collect relevant data that supports their DEI strategy and enables intentional improvement.

Finally, transparent communication is key. Managing expectations, being honest about failures, and celebrating successes are all part of effective communication. Different stakeholders require tailored messages and channels, and maintaining a two-way communication plan enhances engagement and demonstrates commitment.

DEI work is an ongoing journey that requires gradual integration into an organization’s culture, processes, and systems. Starting with a simple, actionable, and measurable DEI vision allows for expansion and adaptation over time. By embedding DEI principles into the fabric of the organization, its maturity in DEI can positively impact the bottom line while fostering a more inclusive environment.