Why Association Content Teams Should Consider Image Permission Policies

Why Association Content Teams Should Consider Image Permission Policies

According to an article by ASAE, establishing image permission policies is crucial for associations to streamline content review processes and mitigate the risk of unintentional copyright infringement. While associations often have policies regarding writing style and formatting, they frequently lack comprehensive guidelines for photo usage. Image permission policies ensure authors understand how to use images correctly, reducing liability for the association.

Without clear guidance, members may inadvertently infringe copyright by using images without permission or misunderstanding fair use. Emerging technologies like generative AI further complicate the issue. Associations must proactively review content to avoid copyright claims, which can be time-consuming and costly to resolve.

When creating policies, associations should determine whether obtaining image permissions is the responsibility of staff or authors. This decision may depend on staffing levels and existing workflows. Policies should outline procedures for obtaining permissions and purchasing image licenses, as well as how authors should share permission information with the association.

Given the evolving landscape of AI, associations must stay informed about relevant laws and regulations. Policies should include guidance on using AI-generated images, including copyright considerations and disclaimer language. Staff should be provided with clear instructions on selecting AI tools that comply with association and author requirements.

Initiating discussions among staff, members, IT, and legal teams is essential for developing comprehensive image permission policies. Thoughtful policy creation and updates can prevent future legal issues and expenses related to copyright infringement claims.