To Survive a Crisis, Lean Into Trust

While some businesses are writing their final pandemic chapter, healthcare industries continue to feel the aftershocks of seismic disruption. Association leaders, who guided their members through the rubble toward solid ground, share their reflections on a unique time in their organization’s history and how the pandemic’s impact reshaped their future. One key theme was building trusting relationships. Relationships have always been important, but COVID reinforced that lesson.

The crisis is not over for members of these professions. With record levels of violence against healthcare workers and high staff burnout, it was almost easier to rally around the immediacy of the COVID pandemic crisis. Now, the long-term issues related to the broken healthcare system are at the crisis level. On the other hand, association members are more agile and adaptive and are preparing for the future by analyzing how they want to develop and build on the culture that they have created.