The Strategic Importance of Purpose-Driven Training in the Age of AI

The Strategic Importance of Purpose-Driven Training in the Age of AI

Employees increasingly want on-the-job learning opportunities, whether to enhance organizational success or boost personal career prospects. However, an Associations Now article says that skepticism toward leadership’s commitment to professional development is growing, especially in areas like generative AI. 

A recent business.com survey found that 42% of small businesses use AI, and only about half offer training. This lack of training has significant consequences; not only does it undermine potential AI-driven efficiencies, but it also impacts retention. A TalentLMS and Vyond report reveals that 41% of employees would consider leaving if their employer fails to offer training, indicating a clear link between skill development and loyalty.

For associations, the article highlights an urgent need to prioritize AI and purpose-driven training with broader professional development initiatives. Both staff and members increasingly expect access to relevant skill-building opportunities, and they will likely judge organizations on their support in this area. 

The article cites a recent Gartner analysis that underscores the value of a strategic, holistic approach to workforce development. It suggests that proactive planning can help employees stay relevant in evolving roles.

While AI training is important, leaders should also take a broader approach. A Sloan MIT Management Review article suggests aligning professional development with employee purpose, as purpose-driven training leads to stronger skill acquisition and motivation. By fostering a long-term strategy addressing current and future skill needs, association leaders can better support their teams’ growth and engagement, ultimately building a more resilient and purpose-driven organization.