Report: Revenue Strategy Lacking at Many Associations

The latest Association Revenue Strategies Study report shows that revenue strategy is lacking in many associations. The study, conducted by Community Brands, surveyed 400 association professionals across various sectors and sizes to determine their revenue-generating practices.

The report revealed that only 36% of associations have a documented revenue strategy in place, while 37% are in the process of creating one. Additionally, 27% of respondents indicated they do not have a revenue strategy at all.

The study also found that the majority of associations (69%) rely on membership dues as their primary source of revenue. However, experts suggest that relying too heavily on membership dues can hinder an association’s growth potential.

According to the report, associations should diversify their revenue streams to include non-dues sources such as events, sponsorships, and product sales. Nearly half of the respondents (48%) reported that they plan to focus on non-dues revenue in the next two years.

Additionally, the report suggests that associations should invest in technology to support their revenue-generating efforts. More than half of the respondents (54%) indicated they plan to invest in technology to improve their revenue strategy.

The report concludes that associations should prioritize revenue strategy and diversification to ensure their long-term success. Associations need to identify the right mix of revenue sources that align with their mission and engage members while leveraging technology to streamline revenue-generating efforts.