Redefining Associations for a Changing World

Redefining Associations for a Changing World

In an article published on OrgSource, Sharon Rice and Garth Jordan discussed redefining associations and their roles in society. Jordan stressed the importance of associations adapting to changes while staying true to their core values, whereas Rice highlighted how cultural shifts have affected the association community’s priorities, especially in relation to the decline of trust across various sectors.

They also discussed the significance of associations providing value beyond their traditional services and focusing on societal impact. However, they cautioned against overly complex membership structures and emphasized the need to measure outcomes that align with the association’s mission.

Jordan recommended that associations adopt a “just cause” that is purpose-driven and inclusive, and emphasizes societal benefits. Rice supported this idea, emphasizing the importance of rallying members around a shared cause.

Overall, the article emphasizes the need for redefining associations by adapting to cultural shifts and embracing a more inclusive, purpose-driven approach. It encourages associations to prioritize societal impact and meaningful outcomes while navigating a rapidly changing landscape.