New Report Highlights Association Trends and Strategies for 2024

New Report Highlights Association Trends and Strategies for 2024

The 2024 Membership Performance Benchmark Report from ASI offers valuable insights into association trends and strategies. With a record-breaking participation of 1,478 professionals, including a significant representation from the education sector and millennials, the report provides a comprehensive view of current priorities and challenges.

Key findings emphasize the importance of member engagement, with a focus on formal engagement plans correlating with increased attendance at events. The role of professional development (PD) in engagement is highlighted, as it addresses members’ primary motivations for joining associations: learning and networking. Strategies for enhancing PD involvement include offering diverse learning opportunities and credentialing programs accessible to all career stages.

The report underscores the significance of diversity, equality, and inclusion, advocating for affordable and inclusive learning programs. Member onboarding processes are identified as crucial for fostering engagement from day one, with tailored orientation programs and mentorship groups.

Digital transformation emerges as a top priority, with associations urged to adapt to evolving technological landscapes to remain competitive. Investments in AI tools, membership management systems, and learning management systems are recommended to streamline operations and enhance member experiences.

Addressing concerns about revenue, the report suggests exploring non-dues revenue streams through innovative approaches like learning subscriptions and content-driven partnerships with sponsors.

Ultimately, the report advises associations to take proactive steps toward their goals, emphasizing the importance of continuous improvement and experimentation. Suggestions include conducting member surveys, capturing testimonials, and engaging sponsors collaboratively to maximize outcomes.

In summary, the 2024 Membership Performance Benchmark Report offers actionable insights for association professionals, highlighting association trends and strategies including the significance of member engagement, digital transformation, and revenue diversification in achieving organizational success.