How to Use a Digital Resource Library to Fund New Member Initiatives: A Handbook

A digital resource library, which is a centralized collection of digital content that members can access for educational and promotional purposes, is a powerful association tool that provides value to members while generating non-dues revenue to support other programs.

There are many advantages of having a digital resource library, such as providing a central location for resources and saving time and resources by eliminating the need to print physical materials. The following outlines a step-by-step process for creating and implementing a digital resource library.

• First, define the objectives of the resource library, such as increasing membership or providing educational resources. 
• Then, gather digital media content, such as articles, videos, and infographics, to populate the library. 
• Finally, organize the content in a user-friendly way for easy navigation and searching.

Promotion of the resource library to members is also recommended through various channels like social media or email newsletters. It’s essential to make it easy for members to access the library by including links on the organization’s website or other platforms.

Tracking the resource library’s success by monitoring its usage and collecting feedback from members helps organizations identify areas of improvement and ensure that the library meets members’ needs.

A digital resource library is a valuable tool for organizations to create informative and user-friendly content for their members. By following the outlined steps, organizations can establish a digital resource library that promotes membership and supports educational initiatives.