How to Support Emerging Association Leaders

Employee retention remains a significant concern for leaders, driving discussions on various topics such as diversity, equity, and inclusion (DEI), the hybrid workplace, and workplace wellness. Creating a sense of belonging within an organization is crucial and in addition to supporting daily work, providing employees with something to aspire to can enhance their commitment to staying.

To address this, organizations are increasingly investing in leadership development programs. A report from Future Market Insights reveals that investments in such programs will rise by almost 6 percent annually over the next decade. Successful leadership development programs must have a comprehensive approach. According to Giovanna Acota, an ideal participant for these programs should be anyone with the potential to become an effective leader, irrespective of their level or tenure within the organization.

Research indicates that inclusive leadership development approaches benefit organizations by avoiding the creation of a disparity between employees. However, Acota emphasizes that inclusivity alone is not enough. Programs should have clearly defined goals and benefits, offer continuous feedback from mentors and program leaders, and not be abandoned once completed.

Moreover, these programs should be tailored to align with the organization’s culture and industry, rather than adopting generic off-the-shelf plans. By linking the program’s competencies to the organization’s strategic goals, participants will understand the organization’s needs and be equipped to meet them.

Leadership development is not limited to staff members but also extends to association volunteers. A report by the ASAE Foundation highlights the importance of meaningful volunteer engagement and continuous improvement. Associations must define their goals and effectively communicate them to volunteers.

Not every individual aspires to be in top leadership positions, but everyone deserves opportunities for on-the-job learning and a sense of purpose within the organization’s mission. Investing in the development of emerging leaders fosters acknowledgment, respect, motivation, engagement, and commitment. Ultimately, regardless of where employees or volunteers end up, investing in their growth is a valuable endeavor.