How Should Associations Collect Member Feedback

How Should Associations Collect Member Feedback

Feedback from your members is essential for optimizing their experience and strengthening your organization. According to an article by Wild Apricot, effective member feedback processes ensure all voices are heard, not just the most vocal critics, and can help prevent members from leaving by addressing their concerns proactively. But how should associations collect member feedback?

The article highlights several methods for gathering member feedback:

Surveys: Use tools like Survey Monkey or Google Forms to create anonymous surveys, making it easier to collect candid responses. Surveys are ideal for event feedback and regular check-ins. They should be brief, focused, and followed up promptly after events.

Member Forums: An online forum allows continuous feedback and discussions. Establish rules to keep the forum productive and focused on improving member experience rather than on spam or self-promotion.

Website Pop-Ups: Utilize website pop-ups for quick polls or questions about user experience. This method is good for immediate feedback on specific aspects of your site or general satisfaction.

Phone Calls: For less tech-savvy members, direct phone calls can foster trust and provide an authentic discussion about their experiences and suggestions.

Best practices for feedback collection include setting clear goals, making the process consistent, keeping surveys short, and providing space for open-ended comments. Avoid asking questions that you don’t intend to act upon, double-barreled questions, and delays in sending surveys.

Regular feedback helps enhance member engagement and retention, as members feel valued and heard. Maintaining a positive feedback culture and acting on the insights gathered is crucial for the health and success of your organization.