Marketing & Communications
Artificial Intelligence (AI) is a transformative force that holds significant implications for associations, shaping the way they operate and serve their members, according to […]
In the world of marketing, associations face a perplexing situation. Unlike individuals and for-profit entities that work to cultivate their audience through content and […]
Association executives and marketing professionals can glean several key takeaways from Jay Schwedelson’s insights on email marketing. Email Marketing Insight 1: Crafting compelling […]
In today’s fast-paced world of content creation, small-staff associations often face limited resources and time constraints. However, content repurposing has emerged as an innovative […]
A recent study conducted by Marriott International in collaboration with the Professional Convention Management Association (PCMA) and its foundation, along with the Corporate Event […]
Finding new non-dues revenue sources, especially during these challenging financial times, is more important than ever. Here are some practical suggestions for associations to […]
The use of ChatGPT by association professionals has been a topic of discussion and experimentation since its introduction. Many professionals are leveraging ChatGPT to […]
The Ontario Society of Professional Engineers (OSPE), an organization with nearly 10,000 engineers, engineering graduates, and engineering students in its membership, experienced stagnant growth […]
Artificial intelligence (AI) is revolutionizing content creation, consumption, and sharing, offering significant benefits and considerations for association content creators. Generative AI, such as ChatGPT, […]
The Council for Adult and Experiential Learning (CAEL) research report, “Adult Learner Leaders for Institutional Effectiveness,” offers recommendations for attracting, supporting, and retaining adult […]
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