Boosting Member Engagement and Revenue with Professional Education Opportunities

In today’s fast-paced professional landscape, associations play a crucial role in helping members navigate their careers successfully. Recent research trends, highlighted in an article by Aptify, underscore the growing importance of providing continuing education opportunities to association members. Here are some ways that offering professional education can benefit both your members and your association.

1.  Increase Membership

According to the 2023 Association Trends Study by Community Brands, career advancement assistance is a top priority for members. By offering continuous learning opportunities, you provide your members with a valuable resource to enhance their careers, which can lead to increased member acquisition and retention.

2. Maintain a Competitive Edge

The same study reveals that members increasingly turn to their professional organizations for education. By offering high-quality continuing education opportunities, your association can position itself as a leading resource for career growth, giving you a competitive edge in the market.

3. Increase Revenue

By becoming the go-to hub for professional education in your industry, your association can generate non-dues revenue through the sale of educational content. Simultaneously, attracting and retaining more members due to your exceptional education offerings can also boost membership dues revenue.

To truly capitalize on the benefits of offering professional education, it’s essential to provide year-round learning opportunities that cater to your members’ diverse needs. Investing in a modern Learning Management System (LMS) can be a game-changer in this regard. Here’s what to look for in an ideal LMS:

Personalized Learning Experience: Seek an LMS that enables personalized learning journeys, offering content tailored to individual needs and preferences.

Engaging Content: Energize your educational program with engaging, up-to-date content that resonates with your members.

Dynamic Credentialing and Certification: Connect learners with a dynamic credentialing and certification system that empowers members to develop their careers and showcase their expertise.

Integration with Membership Management Software: Consider an LMS that seamlessly integrates with your membership management software. This integration can improve productivity, enhance member engagement, and streamline membership growth initiatives by syncing critical data between systems.

Offering continuing education opportunities isn’t just a valuable benefit for your members; it’s a strategic move for your association. By investing in a modern LMS and focusing on delivering top-notch professional education experiences, you can boost member engagement, revenue, and the overall success of your organization. Stay ahead in the association landscape by prioritizing the career growth of your members through education.