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Design a Member Call Center Focused on Efficiency and Engagement

The American Motorcyclist Association underwent an evaluation of its call center processes and identified several needs and goals. Their call center was primarily focused […]

The Benefits of Mentoring in Healthcare Associations

The COVID-19 pandemic has had a profound impact on the world, changing our perspectives on various aspects of life. It has disrupted healthcare systems, […]

The Competition for Time: Convincing Members to Commit Time to Professional Development

The main challenge faced by associations in marketing is competing for their members’ time, particularly in the realm of professional development. To win this […]

What the Association Sector can learn from Our Events Industry Partners: Part 1

The article discusses the common challenges faced by associations in the meetings and events industry and highlights lessons that can be learned from the […]

Making the Case for a Dues Increase

The Utilities Technology Council (UTC) faced the challenge of implementing a substantial increase in dues for its members in 2017. To minimize member churn […]

7 Business Model Strategies to Steal from For-Profit Online Learning Providers

Non-profit associations can borrow from these seven business strategies that for-profit online learning providers use to generate revenue. These strategies include offering a product […]

How IT Leaders Can Work With CEOs to Drive Organizational Success

In today’s rapidly changing business environment, IT leaders play a critical role in driving organizational success. They are responsible for ensuring that the organization […]

How Associations Can Avoid Data Paralysis

Data paralysis is a real problem for many associations today. With so much data available, it can be difficult to know where to start […]

Success-Driven Strategies to Expand Association Membership Globally

In today’s globalized economy, associations are increasingly looking to expand their membership base beyond their borders. However, expanding membership internationally can be a complex […]

Understanding and Addressing Unconscious Bias

Unconscious bias is a type of bias that occurs when we make decisions or judgments based on our subconscious thoughts and feelings, and it […]

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