Association Success Stories in Strategic Partnerships

Association Success Stories in Strategic Partnerships

An article by Lead Marvels highlights three association success stories about how they successfully grew non-dues revenue, drove innovation, and enhanced member engagement through strategic partnerships, despite limited resources. 

According to the Association Adviser’s Association Benchmarking Report, generating non-dues revenue is the top challenge for associations, often due to being understaffed and having limited resources.

Strategic partnerships can provide an efficient path to innovation and revenue growth. Teri Carden, founder of Non Dues-A-Palooza, emphasized that a partner aligned with an association’s culture and mission can bring expertise and a global perspective, enhancing efficiency and value for members.

The article highlights the following association success stories:

The Association of Corporate Counsel (ACC) addressed its sponsors’ need for a year-round lead generation program by partnering with Lead Marvels to create a custom online Resource Library, the Partner Knowledge Center. This initiative significantly boosted member engagement and generated over $1 million in non-dues revenue with minimal internal effort.

The National Association of Enrolled Agents (NAEA) partnered with Lead Marvels to launch the NAEA Knowledge Center, a digital hub offering curated content like white papers and webinars. This initiative deepened member engagement and generated a steady stream of non-dues revenue. The real-time analytics dashboard helped NAEA adapt its content strategy dynamically, resulting in increased member engagement and attracting new advertisers.

The State Bar of Texas also partnered with Lead Marvels to create an online Resource Library, the State Bar of Texas Knowledge Center. This platform allowed advertisers to post premium content and generate leads on a cost-per-lead basis, creating a reliable revenue stream and expanding the advertising network without straining internal resources.

These case studies highlight how strategic partnerships can help associations grow non-dues revenue, enhance member engagement, and drive innovation efficiently.