A Down Economy is the Call-to-Arms the Association Sector Is Built For

In this article, the author discusses the challenges associations face in supporting their members during economic downturns. Using examples from past crises, such as the 2008 recession and the COVID-19 pandemic, the article highlights the importance of associations being the unique voice that articulates the unique impact on their sector and the unique needs of their sector during tough times.

During economic downturns, associations should identify the likely impact on their sector and use their collective voice to raise awareness and conduct advocacy activities to mitigate negative impacts. They should also provide member offerings that support career development and transitions, adjust budgets and create financial assistance for those individuals who may be most in need.

Finally, associations should focus on being creative and innovative in matching solutions to their sector’s unique needs and circumstances. This involves leaning into professional networks and peer groups to help surface and refine new and unique offerings to help everyone weather the economic storm.

Associations play a crucial role in supporting their members during economic downturns and should be proactive in identifying and addressing the unique challenges faced by their sector.