Overcoming Barriers to Becoming a Data-Informed Association

Overcoming Barriers to Becoming a Data-Informed Association

Many associations recognize the need to become more data-informed but often hesitate due to perceived challenges. A recent Association Analytics article highlighted key obstacles and practical solutions for associations looking to embrace data analytics.

Knowledge Gaps

Analytics can seem daunting, but the primary barrier is often inertia, not ignorance. Numerous free learning resources—from Google and Microsoft certifications to YouTube channels like Guy in a Cube—make it easier than ever to get started. The focus isn’t on becoming experts but on learning enough to spark organizational interest and begin the journey.

Timing and Priorities

Delaying analytics initiatives often results in missed opportunities. While legitimate timing concerns exist, setting clear, finite goals can prevent indefinite postponement. Building internal momentum by forming a coalition of colleagues increases organizational buy-in and turns “someday” into a concrete plan.

Resource Constraints

Limited budgets shouldn’t be a barrier. Starting small—such as using Excel for basic analysis—can build a foundation. Analytics is an investment that enhances existing systems and benefits multiple departments.

Value Proposition

Calculating ROI is simpler than it appears. Associating data-driven insights with strategic goals, such as membership retention or event attendance, demonstrates the value of analytics across the organization.

Data Quality Concerns

Perfect data isn’t necessary. Organizations already make decisions with imperfect data. The goal is to start where you are and use available information to identify patterns and make informed decisions.

By addressing these challenges incrementally, a data-informed association can unlock valuable insights and better serve its members.