Exploring Innovative Avenues for Non-Dues Revenue Growth in Associations

In May 2021, Noora Health, a Southeast Asia-focused non-profit specializing in infant care education, raised an impressive $4.5 million through Non-Fungible Tokens (NFTs), a novel fundraising method, according to a recent article by Naylor. While NFTs may be cutting-edge, there are other viable avenues to boost non-dues revenue.

One promising option is recruitment advertising. Despite the pandemic’s economic impact, millions of job seekers were active in the job market. Associations can establish job boards and online career centers to connect employers with job seekers, generating additional income.

To revitalize a sluggish job board or career center, offer enhanced job posting packages, promote job ads on your homepage, and collaborate with related industries. Utilizing job retargeting can keep job listings visible to users even after they leave, expanding connections and revenue.

For the people seeking jobs, offer a mix of free and paid services, including industry-related content, resume reviews, interview coaching, and online mentorship programs.

Another revenue source is sponsored thought leadership. Members can share industry insights through blogs, webinars, or podcasts for compensation. Sponsored emails, sent on behalf of sponsors to your members, also generate revenue while providing businesses access to your audience.

The goal is not just accumulating funds but improving your association. Consider offering scholarships, expanding programs, or providing benefits like museum passes to member families. Embrace these non-dues revenue streams to enhance your organization’s vitality.