How Association Professionals Are Using ChatGPT

The use of ChatGPT by association professionals has been a topic of discussion and experimentation since its introduction. Many professionals are leveraging ChatGPT to kickstart their creativity and streamline time-consuming tasks. However, opinions on its potential impact vary within the association community, with some being highly enthusiastic while others advocate for a cautious approach. Striking a balance between these perspectives seems to be the most prudent course of action.

To truly comprehend the positive and negative implications, it is essential for associations to actively engage with ChatGPT. One can obtain a free ChatGPT account or subscribe to the ChatGPT Plus plan for enhanced features and access to the more advanced GPT model 4. It is important to note that the effectiveness of ChatGPT’s results depends on the quality of prompts provided. Taking prompt engineering classes or seeking online learning resources can significantly improve the outcomes.

Association professionals have been employing ChatGPT for a range of purposes. In education departments, it aids in planning by generating survey questions and summarizing responses, as well as brainstorming ideas for different program topics. For course/program creation and delivery, it assists in creating outlines, lesson plans, lecture notes, reading materials, and various exercises. Additionally, it aids in course/program management by providing creative inspiration, generating descriptions, and facilitating data analysis.

ChatGPT also proves useful in marketing and content creation, helping overcome writer’s block, providing different perspectives, and generating marketing plans, member/customer personas, and various types of content. Its applications extend to drafting FAQs, job descriptions, contracts, and standard operating procedures. However, it is crucial to exercise caution, fact-check information, and not rely on ChatGPT for final decision-making.

Association professionals are encouraged to explore ChatGPT’s potential and limitations, positioning their associations as leaders in the AI conversation. Becoming well-versed in AI tools and curating them for members can provide valuable member services. Furthermore, associations can consider developing their own generative AI tools, trained on industry-specific data, to enhance content development, knowledge sharing, and data monetization. By taking an active role in shaping the AI-powered future, associations can effectively guide their industries toward positive outcomes.