What the Association Sector can learn from Events Industry Partners: Part 2

The second part of the top takeaways for Association Professionals from the EVENT 2023 focuses on the shared connections, common partners, and sponsors, as well as new and novel ideas observed at the event. Associations often rely on events for member value and community building, and the Meetings and Events Sector provides valuable partnerships.

The symbiotic relationship between associations and the Events Sector, including vendors and service suppliers, creates shared connections and opportunities for collaboration. Engaging with Meeting Professionals can provide valuable knowledge and ideas for Association Executives. Recognizing the value of supplier partners and leveraging their strengths can strengthen an association’s member value proposition.

Understanding and meeting the needs of sponsors is crucial for financial sustainability. Many associations heavily rely on sponsors for events and programming. Observing how sponsors are treated at events can reveal what they value and need. The best sponsor relationships are built on open communication and collaboration, and associations can learn from industry associations and events to replicate best practices.

The EVENT 2023 aimed to present familiar elements in new and novel ways to create memorable experiences. Attendees can learn from the event’s schedule, which includes unique components such as using an emcee to create continuity between events, showcasing rappers’ talent and creativity, and providing an unconventional wrap-up using a signature formula for storytelling.

These shared connections, sponsor needs, and new ideas from the EVENT can inspire associations to strengthen their member experiences and create impactful events.