7 Business Model Strategies to Steal from For-Profit Online Learning Providers

Non-profit associations can borrow from these seven business strategies that for-profit online learning providers use to generate revenue. These strategies include offering a product line for every budget and schedule, partnering with corporate customers, providing micro-credentials, and using data to personalize learning experiences.

To succeed as an online learning provider, it’s crucial to have a range of product options that cater to learners with varying budgets and schedules. Coursera, for instance, offers free clips, paid guided projects, and subscription-based specializations. Such a diverse range of products empowers learners to select the option that suits their needs and financial situation the best.

Another important strategy for learning providers is to partner with corporate customers. This allows them to reach a larger audience and generate revenue from corporate training budgets.

Micro-credentials are another way for for-profit online learning providers to generate revenue. Micro-credentials are small, focused learning experiences that can be completed in a short period of time. They are often used to demonstrate proficiency in a specific skill or area of knowledge such as data science, project management, and marketing.

Finally, online learning providers are increasingly using data to personalize learning experiences. This allows them to provide learners with content that is relevant to their interests and needs like recommending courses to learners, tracking their progress, and providing feedback.

There are a number of other factors that contribute to the success of online learning providers. These factors include:

• The quality of the content offered
• The reputation of the provider
• The ease of use of the platform
• The affordability of the products and services
• The availability of support and resources

By focusing on these factors, online learning providers can create a successful business model that meets the needs of learners and generates revenue.