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How Association Content Creators Can Unleash AI’s Potential

Artificial intelligence (AI) is revolutionizing content creation, consumption, and sharing, offering significant benefits and considerations for association content creators. Generative AI, such as ChatGPT, […]

How Your Association Can Better Attract, Support and Retain Adult Learners

The Council for Adult and Experiential Learning (CAEL) research report, “Adult Learner Leaders for Institutional Effectiveness,” offers recommendations for attracting, supporting, and retaining adult […]

7 Practical Ways to Design a Better Association Strategy

There are many factors to consider when designing a calculated association strategy to guide your association in the short, medium and long term. Here […]

Design a Member Call Center Focused on Efficiency and Engagement

The American Motorcyclist Association underwent an evaluation of its call center processes and identified several needs and goals. Their call center was primarily focused […]

The Benefits of Mentoring in Healthcare Associations

The COVID-19 pandemic has had a profound impact on the world, changing our perspectives on various aspects of life. It has disrupted healthcare systems, […]

The Competition for Time: Convincing Members to Commit Time to Professional Development

The main challenge faced by associations in marketing is competing for their members’ time, particularly in the realm of professional development. To win this […]

What the Association Sector can learn from Our Events Industry Partners: Part 1

The article discusses the common challenges faced by associations in the meetings and events industry and highlights lessons that can be learned from the […]

Making the Case for a Dues Increase

The Utilities Technology Council (UTC) faced the challenge of implementing a substantial increase in dues for its members in 2017. To minimize member churn […]

7 Business Model Strategies to Steal from For-Profit Online Learning Providers

Non-profit associations can borrow from these seven business strategies that for-profit online learning providers use to generate revenue. These strategies include offering a product […]

How IT Leaders Can Work With CEOs to Drive Organizational Success

In today’s rapidly changing business environment, IT leaders play a critical role in driving organizational success. They are responsible for ensuring that the organization […]

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